Back in the day, Lucozade was something to be consumed if you didn’t feel well. It was supposed to restore lost energy to you when you had the flu or something like that.
Well, that’s how it was consumed in my home growing up back in the day. It was not a big part of my life then. If I had to drink it, it would be a rare thing and that was that.
Later on in life I actually came across the thing again, and noticed that it had started to branch out. No longer was it just something to drink if you weren’t well. Now it was a fully fledged energy drink. Sports people were using it. It had kudos with those who kept fit.
So far this had nothing to do with me.
Then it happened.
Minding my own business when someone suggested I try it out. Try what out? Try this new Lucozade! Try the new Lucozade? What new Lucozade? This new one, they got this new flavour. New flavour? What new flavour? Will you stop with the silly questions and just drink the thing!?
Well that was it, wasn’t it. That was it. just a little sip was all. Just a little sip and then …
My taste buds were having a party, my throat was all a tingle at the new sensation that was sweeping my entire being. Not only that but it passed the belch test.
Now, as you know a lot of carbonated drinks leaves the capacity for gaseous emission from the mouth. Some of these can be rather dull and a bit of a dud. Others can get so excited that it leads to elements of liquid emerging with the gas. When the noise accompanying the release can be stark and pronounced and distinct and clear as well as resonating in the acoustics of the area, this is a definition of a drink well concocted.
I have been a staunch advocate for this beverage ever since. Only ginger beer can compare for something to drink that is a truly exhilarating experience. The glug as it makes its way down the throat is incredible.
Not only that, but there is the bottle taste which was brilliant but then for it to tast even better from a can? What was this? My mind exploded at the sheer ecstatic thrill the fizz brought to my taste sense. What pleasure, what delight
Now I can live without it. I really can. It’s possible. It has been done, and can be done again if necessary. But why would I want it to be necessary?
C. L. J. Dryden