You don’t have to get top stars to create an iconic advert and you don’t need much in the way of gimmickry. What is good is to strike on the right combination of music, acting and overall theme. I don’t know which punter came up with this concept, but he was right on the money. The old geezer is a good start for the sympathy, but get that music in the background not too far from the tear-jerking closing theme to the TV series of The Incredible Hulk. The happy ending is rather bizarre though, I mean who in their right minds wants to pay for their own book?
You know when you’ve done a classic advert when some funny guy thinks they can send it up. Well it’s not just one funny guy, it’s two of them in Fry and Laurie, and the way this one is resolved is simply the reason why those two were some of the funniest things on television.
Oh but apparently now, they haven’t changed what they do, they’ve just changed the way they’re doing it. So from J.R. Hartley the good people at what is now called Yell have updated the idea to help out a guy called Day V. Lately. Errr … I’m sure they know what they’re doing … maybe it’ll be a classic … and maybe not. Enjoy.